Sparking creativity that will blow your mind


Fire Starters

Blowtorch is an advertising agency that services its clients via a strategic process that aligns positioning, branding and advertising. We aim to become custodians of your brand and solve marketing and business problems through creative solutions.

 

The Spark

At Blowtorch, we help you define your reason for existence. We use this to find your spark. This could be a slogan, a mission statement or a headline. It is the thread that guides an entire campaign or advertising strategy. It is the memorable point of difference. It is the single reason that drives your target market to use your product and services.

Blast Off

Everyone at Blowtorch aims to understand your marketing priorities and goals and then devise creative solutions to meet them. We don’t guess your advertising needs. We deliver creative solutions based on a participatory understanding your business and the challenges that confront you.

 


WHAT WE TO DO


Having been in the advertising industry for over 20 years and with experience in external marketing
and internal corporate communication, we know how to speak to people and get them to listen.
We are skilled in developing extraordinary ways of influencing behaviours towards a specific goal,
be it improving sales, sparking interest, communicating a change or building a brand.

We offer the full spectrum of through-the-line marketing, advertising and communication services
to ensure that your marketing messages reach the right markets through the right media.

WE ARE PASSIONATE
ABOUT:

  • All types of creative conceptualization and execution
  • 360 degree marketing campaign development and management
  • Brand formulation and development

WE ARE PARTICULARLY FOND OF THESE MEDIA CHANNELS:

  • Print, radio, television, OOH
  • Digital marketing (including websites and social media)
  • Direct marketing
  • Internal marketing
  • Promotional merchandise
  • Signage and packaging

WE HAVE THESE SKILLS TO GET THE WORK DONE:

  • Art Direction
  • Strategy development
  • Copywriting
  • Graphic design
  • Photography and videography
  • Market research

THE DESIGN SOLUTION


“Design is a solution to a problem. Art is a question to a problem.”
–John Maeda

THE SQUAD





Brigitta Annegarn

Client Services

Brigitta comes from a background of management consulting specialising in change management and organisation design. She is exceptionally organised, very creative and unfailingly positive – and there’s no challenge she’s not afraid to confront, from walking on burning coals to running a marathon.


Boitumelo Tlhoaele

Director

Boitumelo plays a major role in the creative side of the business guiding clients’ communication from creative concept all the way through to execution. His irrepressible energy fuels the agency’s fire.



Bjorn Annegarn

Operations Manager

Bjorn brings his expert client liaison and general management skills acquired in the challenging hospitality industry to the advertising and communication business. Self-confessed Star Wars nut, Bjorn’s range of weird noises are rivalled only by those of C-3P0.



Eric Annegarn

Director

Eric is involved in every aspect of the business from client contact to strategy planning and ensures that the creative execution is in line. He has a Masters in Philosophy at Wits University. But don’t judge his music tastes by his age – he’s likely to surprise you!

 


Matthew Kretzschmar

Creative Strategist

With over 20 years’ experience in copywriting, strategy and creative direction, Matthew has been the recipient of many awards recognising creativity and effective advertising. His habit of saying “Um” before he starts a sentence and also when he’s just thinking to himself constantly freaks out his coworkers, but they forgive him because of his wacky sense of humour.


Craig Weideman

Photography/Videography

Craig offers clients holistic solutions born out of his vast experience in the fields of production and editing as well as extensive client management and service excellence. Craig begins most conversations with the phrase, “So the story goes a little something like this… once upon a time…”.


Lynnette Fourie

Account Manager

Lynnette has extensive experience in client service, project management, activations and design management, complemented by her distinctive trademarks of positivity, enthusiasm, reliability and integrity. Lynnette’s concentration powers are such that even when the rest of the room is in a total uproar, she can zone out completely and continue working.

 


Joanne Harper

Art Director

Joanne has over 20 years of advertising and design experience behind her, including many awards, and she constantly drives the creative and design work produced by the Blowtorch team to higher levels. Jo personifies the phrase “the early bird catches the worm” because she’s unfailingly in the agency at the crack of dawn.

 


Richard Winterton

Graphic Designer

Richard sets high standards for his creativity, attention to detail and all-round pride in his design work, making him a huge asset. Richard is the reigning Blowtorch ten-pin bowling champion and that doesn't look like it will be changing any time soon.


Chetna Govind

Graphic Designer

With over 12 years’ experience in the design industry, Chetna is responsible for design layout and web development. She has a Diploma in Graphic Design and a Higher Diploma in Web design and Multimedia Authoring. Reflecting her innate creativity, Chetna’s hair colour changes on a weekly basis.


Takunda “TK” Chiduwa

Graphic Designer

Agency style guru TK’s extensive graphic design skills on a computer are second only to his artistic flair with a pencil – but the most important thing in his life remains his family and his dog Hermit.


Zane Zurlinden

Production Manager

Armoured in thick motorcycle leathers and expletives for all occasions, Zane has been fighting the good production fight at Blowtorch since we started.

 

 


 


Dorothy Ntshangase

Administrator

Dorothy is Blowtorch’s office administrator par excellence! Without her the place would fall apart and no-one would know where to find anything or anyone.


Juta Ndlovu

Transport

Juta is our link to the outside world, delivering stuff on time and to the right place, and bringing back essential supplies to keep us delivering the stuff he delivers.


 

 

 

IGNITE YOUR CREATIVITY


“There is no such thing as a boring project. There are only boring executions.”
–Irene Etzkorn


OUR CLIENTS






DESIGN CREATES EMOTIONAL CONNECTION


“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
–Paul Rand

 

WE ARE STORYTELLERS




Matthew Kretzschmar

Creative Strategist

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Boitumelo Tlhoaele

Director

MARKETING IS EVERYTHING AND EVERYTHING IS MARKETING

Understand this and you will unlock the power of innovation. If you run a small business you wear many hats...

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Boitumelo Tlhoaele

Director

HE WHO MASTERS INNOVATION WILL STAND ALONE

The process by which your business does business is a marketing tool in itself. It is the mechanism by which you can FIND AND KEEP CUSTOMERS...

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STOKED IN THE BURNER



Dalmeny House, 8 Cotswold Drive, Saxonwold

011 646 4988

brigitta@blowtorch.co.za

THANKS FOR VISITING US

Created by Blowtorch Advertising - Copyright 2016